Serge Ferrari is a French company working in the composite materials industry, a world leader in its field. Its main business is in construction projects, but the firm has ambitiously set out to enter the Chinese high-end furniture market.
In order to effectively enter the China market and start selling its furniture to local retailers, Serge Ferrari needed to understand the manufacturers (competitors) and distributors (potential partners) of premium furniture in China.
Serge Ferrari used our app to remotely check furniture retail outlets in China’s Tier-1 and Tier-2 cities. From their headquarters in France, Serge Ferrari was able to assess product offering, pricing, and merchandising in hundreds of retail outlets across China.